However, only “tens of thousands” of customers today use the Personal Shopper service on a monthly basis. You then choose the up to eight items you want to receive, instead of waiting for the surprise of opening your box.Īmazon also says millions of customers have used the home try-on option provided by Prime Wardrobe and “hundreds of thousands” of customers have created fashion profiles within Personal Shopper by Prime Wardrobe since its 2019 launch. Another difference is that the Personal Shopper service will alert you ahead of your shipment to review their picks. Also like competitive fashion subscription services, customers can reach out to their stylist with specific requests - like if they need a professional outfit for a job interview, for example, or some other occasion where they may want something outside their usual interests.īut unlike Stitch Fix, which charges a $20 “stylist fee” which is later credited toward any items you choose to keep, Amazon’s personal shopping service is a flat $4.99 per month. The service itself is similar in many ways to Stitch Fix, as it also starts customers with a style quiz to personalize their monthly fashion selections. In total, Amazon says Personal Shopper by Prime Wardrobe will offer hundreds of thousands of men’s styles across more than a thousand different brands. Whatever the customer doesn’t want to keep can be returned using the resealable package and the prepaid shipping label provided.Īt launch, the new men’s personal shopping service will include brands like Scotch & Soda, Original Penguin, Adidas, Lacoste, Carhartt, Levi’s, Amazon Essentials, Goodthreads and more - a mix of both Amazon’s own in-house brands and others. These are then shipped to the customer on a monthly basis for home try-on. With Personal Shopper by Prime Wardrobe, an Amazon stylist selects an assortment of fashion items that match a customer’s style and fit preferences. The service, now available to Prime members, is an expansion of the existing Personal Shopper by Prime Wardrobe, a $4.99 per month Stitch Fix rival, originally aimed at women. Amazon is introducing a personal shopping service for men’s fashion.
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